You know the old saying ‘love is blind’. Well, unfortunately, online that can be the case.

And even more unfortunately there are con artists and scammers out there who’ll take advantage of the blindness to rip you off under the cover of ‘love’. It’ s also a problem that’s growing. According to the Daily Mirror one UK newspaper £24.5 million was scammed in 2013, and £34.8 million in 2014.

That’s why at Azimo, this Valentine’s Day, we thought it’d be a good time to give you a few pointers on things to keep in mind.

For a start, don’t trust people too quickly online. Even if you seem to have so much in common with someone. Scammers frequently scroll through dating websites, chatrooms and social networks like Facebook and create false identities tailored to their target’s interests.

Also never send money to someone you haven’t met. Especially if, after establishing a relationship with you online, they hit you with some emotive reason why you have to send them money. And if you feel you’re being emotionally pressurised, well that’s not a good sign, is it?

Other things to be aware of include:

• Unrealistically beautiful photographs
• Inconsistent communication or stories
• Profiles that seem too good to be true
• Webcam requests
• Requests for large sums of money

All of these could be a warning that you’ve been targeted. So our advice is to be wary of all requests, especially if it’s something you wouldn’t feel comfortable telling your family or friends about.

Now a lot of this advice is common sense. But, as we all know, when we’re in love common sense can be a thing in short supply.

Having said all this, at Azimo, we are a romantic lot and we’re looking forward to Valentine’s Day as much as the next person. It’s just that while we’re all in favour of love being in the air, we’re rather it weren’t helping itself to your bank balance.

Team Azimo