The team headed out to spread the word that there’s a better way to transfer money around the world.


Europe Day

It was Europe Day across the EU on Monday, which was started in 1950 to celebrate peace and unity across the continent. To join in the celebrations, the Azimo team left their desks and took to the streets of London and Paris in the sunshine to chat to our customers, show off our fantastic new app and dynamic rebrand, and spread the word about our low-cost money transfer rates to migrants from Stratford to Seine-Saint-Denis.

As a bunch of migrants ourselves, we know how hard Azimo’s customers work for their money, whether they’re serving drinks, checking blood pressure, teaching maths, fitting a boiler or caring for the elderly. That’s why we need days like this – to remind ourselves that we’re not only in the money business, we’re in the relationship business too.

Over a third of Azimo’s workforce is made up of migrants

Azimo has grown hugely during the last couple of years and we now employ more than 90 staff. But despite being London-based, 38% of our wonderful workforce was actually born abroad – everywhere from Colombia to New Zealand – and the outreach brought us even closer to understanding the different cultures and backgrounds we deal with every day.
Both London and Paris are cultural melting pots, so it wasn’t hard to find a mix of cultures right on our doorstep. We met and chatted to a huge range of nationalities, including Nigerians, Ghanaians, Colombians, Brazilians, Romanians, Pakistanis, Bangladeshis, Senegalese and Ivorians. Despite originating from all corners of the world, they had one thing in common – all of them send money abroad.

Food is one of the best things about multiculturalism

As this was a team day out, we managed to do a lot of eating along the way, tucking into all sorts of wonderful ethnic treats – from Colombian bandeja paisa to Nigerian jollof rice, Polish pierogi to Pakistani chicken karaii.

At the end of it all, we’d walked, talked and eaten far more than normal for a Monday. But, above all, we’d learned a few important lessons and opened an awful lot of people’s eyes to a better way to send their hard-earned money home to friends and family.

Top three takeaways

(apart from the Romanian cakes, of course)

  1. Far too many migrants are still paying ridiculous fees to send money home via high-street money transfer shops. It’s not just the well-known operators, but the guys offering a handshake promise to ensure money arrives thousands of miles away.
  2. Money transfer corridors are constantly evolving, so it’s important to offer the widest possible choice of available countries.
  3. People are genuinely mobile-first, just not with transferring money. But there was real excitement about the prospect of being able to send money anytime, anywhere and at a fraction of the cost. Plus, they thought the Azimo app design looks brilliant and easy to use.